Kelly Smith

Chief Strategy Officer

Kelly leads Hagerty’s enterprise digital strategy, capitalizing on emerging opportunities to support our rapid growth. In addition, he champions the integration of information and technology into all aspects of the business.

Prior to joining Hagerty, Kelly served as the Senior Vice President and Chief Digital Officer at MGM Resorts. Kelly has over 25 years of technology experience, with a range of roles such as a digital business leader, product designer, engineering team leader, entrepreneur and investor. He oversees all aspects of digital transformation to include team building, customer experience, development and product management. Smith occasionally speaks at entrepreneur/product design events and obsesses over the little details that make great user experiences. 

Prior to joining MGM Resorts, Kelly was with Starbucks, where he served as Vice President, Global Digital Products, leading the teams responsible for the company’s popular mobile and web products which are world leaders in retail innovation, driving millions of daily transactions and billions in revenue.  Previously, he served as the Vice President, Digital for Starbucks China where he recruited and led the initial product management, design and engineering teams developing groundbreaking consumer experiences such as digital payment and China’s most popular food & beverage loyalty program.  

Kelly has started and sold several venture-backed software companies. He started his career in the earliest days of the internet, marketing an early version of the very first Mosaic web browser at Spry. The company was sold to America Online and Kelly went on to work for RealNetworks where they pioneered the idea of audio and video delivery on the internet.

Kelly obtained a BA in Business Administration from Walla Walla College. Outside of work, Kelly enjoys traveling with his wife, Daria, and is a Porsche owner and car culture enthusiast.